Problem & User Research

What is the problem?

• Maintaining a workout routine is very difficult. 50-90% of people who join a fitness club in January, quit after 3 months.

• 80% of people don't meet their daily movement requirements.

• Physical inactivity has a 20% to 30% increased risk of death compared to people who are sufficiently active.

• 2.7% of Americans do not meet the standard of living a healthy life (good diet, does not smoke, body weight under control, and moderate exercise).

• In a poll, 53% admit to not living healthy, while 39% of those cited the reason as not knowing what is healthy.

• Once you start working out, there is no convenient and fun means to test your strength or use your ability besides day to day chores.

To summarize, people are unhealthy AF. People need to create, and maintain healthy habits.

What are the benefits to solving this problem?

• Once you build a workout habit, it becomes a gateway to build additional healthy habits and routines. Your identity shifts, which is a highly effective to maintain a habit.

• Build a healthy habit to help you live longer, and add 10 years of disease free living to your life.

• Harvard study shows living healthy extends your life by 14 years.

• Healthy habits increase your cognitive abilities (judgement, learning, thinking), mood, and energy levels.

• Decreases anxiety and depression

• Improved strength and clarity

What are the constraints to solving the problem?

• People believe they do not have enough time

• It's costly to get solutions (smart equipment, fitness club, personal trainer) that make it easy or tell you what to do

• Space for equipment at home

Who has the problem?

• People who want to workout, but can't get started or maintain the habit

• People searching for an extremely short and quick workout

• People seeking to build movement habits, but do not like 45 minute workouts, running, or access to a fitness club.

How often do they experience the problem?

• 41% of Americans have a New Years resolution (mostly around health), and by year's end, 9% feel successful.

• In a poll, 53% of Americans admitted to not living healthy, and 28% of those wanted to live healthier.

• In a survey of 27k people, 70% GenZ and 60% Millenials said they want to be healthier.

• For people who want to be healthy, they probably say everyday "I should do some type of exercise to be healthy".

Define general customer pains

• Figuring out a workout is extremely difficult due to the overwhelming choices

• Working out can be more miserable than being overweight

• Breaking a habit feels guilty

• Friends or your environment induces breaking your habits

• Having inflexibility makes the habit so difficult that they break it all together, or feel too guilty when they cheat a little

• Committing to a long workout like a home fitness video is too time consuming for people so they never start or build the habit

• Fail to start a habit that is too large, or too many habits at once

• They don't see results immediately so they quit

Common discussions among users we spoke with are...

• No one holds me accountable

• I don't know what to do

• It's a lot easier to do this when I'm doing it with someone else

• I don't have an hour to workout

• Doing a 45 minute cardio workout sucks

• Working out is boring

• I already have a workout routine, but I stop and start on it all the time

• I don't have enough time

How expensive is it to solve (pains)?

• Users can spend a lot of money on hardware based solutions, or fitness videos. A fitness club membership ranges from $50-$150 per month. Or a Peloton bike or Climbr Ski Erg is $2000+

• Purchasing a small set of dumbbells' weights costs an average of $75

• Most users who start workouts will quit, thus wasting this money

• Users claim they do not have enough time to workout.

• Working out is a miserable experience.

• Eating healthy costs too much money.

What are the current solutions?

• Fitness club

• Creating your own home workout program

• Running or Biking

• Performing a quick 5 minute workout everyday to build your own habit

• Pushup apps that guide you through improving your strength

• Video games that have movement in them, like VR boxing.

• Purchasing home equipment that tells you what to do (ex. Peloton)

What unique insights do I have on the problem?

• To build a habit, it's more important that you perform that action frequently, rather one time for a long duration. So to build a movement habit, we need to give them the shortest and simplest type of workout, like a pushup.

• When you combine working out with an activity like watching TV, or masked with game play mechanics, this lowers the rate of perceived exertion, making the activity feel it is much easier to perform.

• There are 3B+ gamers world wide, so combining gaming with exercise can lower the rate of perceived exertion to make working out more tolerable.

• 3 out of 4 kids have played sports, but as adults, only 1 out of 4 continue playing. So 75% of the population is familiar with the fun of sports. Creating a game that feels like a sport (game), combined with short burst of activities, we believe we can start forming a habit.