Pricing Strategy analysis
Principles
Experiment with limited access models to (lean on 10,000 PFP genre):
generate highly engaged community that has skin in the game
maintain tight management over p2p virtual economics (inflation / deflation)
Avoid requiring new users to join to buy existing user's virtual goods (do not use STEPN core revenue model)
Revenue Objectives
generate revenue to maintain and grow the Kumite ecosystem with a small team of developers
majority of revenue should flow to users of the ecosystem in various forms
Revenue Models
Explore different web3 and web2 revenue models
Fixed Cost
Pay for a animal companion that grants you access to Kumite.
Apple has recently released rules around NFT/Token gating. Perhaps, the NFT is free, but to level up the creature requires fixed costs.
5
Market: aesthetics
Pay USD to personalize a player's animal companion, DOJO, or videos
5
Market: potions
Buy potions to affect game play, replenish animal companion stats, level up a companion
SEC regulation
5
Transaction Fees
Collect transaction fees on player to player trades on NFTs
(+) Need high volume in market, but not as high as ads
5
Governance: network token
Earn DOJO network token that can be used in the ecosystem for special activities. Dojo team can sell these tokens to users to earn revenue
SEC regulation
5
Governance: KOOP
Pay to be a member of Dojo's KOOP, which provides pseudo voting rights in the community and other benefits.
5
Market: general virtual goods
Buy common virtual goods that are required by the economy to succeed
Creates a price ceiling on goods sold on the p2p market. Needs tight management on inflation / deflation SEC regulation
4
Pay per use / access content
Pay to access a main event or specific special events that has been built up with a story, media, or we are treating in a special way
3
New Users
Existing users can breed new animal companions with similar traits, and sell to new players
(-) requires new users to frequently come on line (+) benefits existing users to onboard new users (+) must throttle frequency and not let it run unchecked so it doesn't become a pyramid problem
3
Subscription
Pay a monthly fee to access Kumite or access highly desired features / events.
1
Advertising model
Place Ads in the app, or get sponsorships around popular events held
(+) need mass users
1
Pay for premium features
Similar to pay per use, or subscription
Add-ons: sports betting
Create a platform to allow spectators to bet on their favorite players to succeed
3
Costs to run service
Video storage
Videos to be saved in storage, but videos are limited to main event or special event types that require saving. (not many)
Hosting services
FIrebase costs for hosting, authentications, bandwidth, etc
Development
Currently, two developers who are founders
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