What is the Pursuit?
Pursuit is an experience within Equinox: luxury fitness resort that generates $1B+ in revenue per year in only 70+ locations.
Last updated
Pursuit is an experience within Equinox: luxury fitness resort that generates $1B+ in revenue per year in only 70+ locations.
Last updated
Pursuit is an indoor cycling game. The experience takes a cycling group fitness class with 40+ bikes, adds a 20 foot screen and pits the players in free for all and team games. The game leverages over 500k records of bike data (streamed over the air to a local server) to fuel the gaming mechanics. It's a mix of gaming, IOT, and fitness in a 50 minute session.
The experience won a SXSW Cannes award, and many others. It has also been highlighted at the Apple Beverly Hills Fitness Mansion.
The experience has been setup at over 70+ locations in the United States and Europe.
The business goal was to create a differentiating cycling product to attract and retain members.
I'm a patent holder on the experience due to my significant contribution to the success of the product
Product Manager owning user research, feature development, engineering management
Coordinate and manage the roll out to all 70+ locations in the United States and Europe
Support management to assure each class (they are like a live show with an instructor) ran smoothly everyday
For version 2.0 (: strategy and design doc), I was responsible for product strategy, user research, and engineering management.
SXSW Cannes Lion award winning experience
Top 3 group fitness class at Equinox
95% bookings
$70M+ budget for the project
Tech stack is .NET, Node JS, Web3Js front end
Each location runs a set of independent equipment: Windows server, 40+ bikes requiring maintenance, projectors, screen, wireless technology streaming bike data
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