Product Strategy

The product strategy can be found in the sub items of this page, which was completed in in the past. The purpose of this page is to use a new format to summarize these findings, but I have not gone through that exercise yet.

Product Solution Fit Analysis

Identify benefits in the different categories for each competitor

Attribute	Normal check-in	Facial Recognition	Homegrown Solution
Speed
Time / Convenience
New
Guarantee / Certainty
Identity / Community

Target users

Who	Why
Members who check-in who do not need to talk with front desk	Most members check-in and do not need to discuss anything with the front desk, so their experience should be able to pass on through with minimal friction.
Members who need to talk to front desk	Some members have issues with their account, have collections, or expired memberships, or soon to be expired memberships.

Benefit Analysis

Analyze benefits among the competitors

Customer Benefit	Current check-in	Facial Recognition	Homegrown solution
Benefit 1
Benefit 2
Benefit 3
Benefit 4
Benefit 5
Benefit 6

Primary Hypothesis

xyz

The approach to solving the problem

• XYZ

How to measure success and progress

• XYZ