Product Strategy
The product strategy can be found in the sub items of this page, which was completed in in the past. The purpose of this page is to use a new format to summarize these findings, but I have not gone through that exercise yet.
Product Solution Fit Analysis
Identify benefits in the different categories for each competitor
Speed
Time / Convenience
New
Guarantee / Certainty
Identity / Community
Target users
Members who check-in who do not need to talk with front desk
Most members check-in and do not need to discuss anything with the front desk, so their experience should be able to pass on through with minimal friction.
Members who need to talk to front desk
Some members have issues with their account, have collections, or expired memberships, or soon to be expired memberships.
Benefit Analysis
Analyze benefits among the competitors
Benefit 1
Benefit 2
Benefit 3
Benefit 4
Benefit 5
Benefit 6
Primary Hypothesis
xyz
The approach to solving the problem
XYZ
How to measure success and progress
XYZ
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