Product Strategy

The product strategy can be found in the sub items of this page, which was completed in in the past. The purpose of this page is to use a new format to summarize these findings, but I have not gone through that exercise yet.

Product Solution Fit Analysis

Identify benefits in the different categories for each competitor

Attribute	Current	New Solution
Speed
Time / Convenience
New
Guarantee / Certainty
Identity / Community

Target users

Who	Why
New members
Members with 3+ year tenure
Members who might cancel their membership

Benefit Analysis

Analyze benefits among the competitors

Customer Benefit	Current	New Solution
Benefit 1	Yes	No
Benefit 2	No	Yes, kinda
Benefit 3	No	Yes
Benefit 4	Yes	No
Benefit 5	No	No
Benefit 6	Yes	No

Primary Hypothesis

• TBD

The approach to solving the problem

• TBD

How to measure success and progress

• TBD