Product Strategy
The product strategy can be found in the sub items of this page, which was completed in in the past. The purpose of this page is to use a new format to summarize these findings, but I have not gone through that exercise yet.
Product Solution Fit Analysis
Identify benefits in the different categories for each competitor
Attribute
Current
New Solution
Speed
Time / Convenience
New
Guarantee / Certainty
Identity / Community
Target users
Who
Why
New members
Members with 3+ year tenure
Members who might cancel their membership
Benefit Analysis
Analyze benefits among the competitors
Customer Benefit
Current
New Solution
Benefit 1
Yes
No
Benefit 2
No
Yes, kinda
Benefit 3
No
Yes
Benefit 4
Yes
No
Benefit 5
No
No
Benefit 6
Yes
No
Primary Hypothesis
TBD
The approach to solving the problem
TBD
How to measure success and progress
TBD
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