> For the complete documentation index, see [llms.txt](https://vanielsons-organization.gitbook.io/pursuit-indoor-cycling-game/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://vanielsons-organization.gitbook.io/pursuit-indoor-cycling-game/what-is-the-pursuit.md).

# What is the Pursuit?

Pursuit is an experience within Equinox: luxury fitness resort that generates $1B+ in revenue per year in only 70+ locations.

### Description of Pursuit

Pursuit is an indoor cycling game. The experience takes a cycling group fitness class with 40+ bikes, adds a 20 foot screen and pits the players in free for all and team games. The game leverages over 500k records of bike data (streamed over the air to a local server) to fuel the gaming mechanics. It's a mix of gaming, IOT, and fitness in a 50 minute session.&#x20;

The experience won a SXSW Cannes award, and many others.  It has also been highlighted at the Apple Beverly Hills Fitness Mansion.&#x20;

The experience has been setup at over 70+ locations in the United States and Europe.&#x20;

The business goal was to create a differentiating cycling product to attract and retain members.&#x20;

### My role

* I'm a patent holder on the experience due to my significant contribution to the success of the product
* Product Manager owning user research, feature development, engineering management
* Coordinate and manage the roll out to all 70+ locations in the United States and Europe
* Support management to assure each class (they are like a live show with an instructor) ran smoothly everyday
* For version 2.0 ([Force: indoor cycling game](/pursuit-indoor-cycling-game/force-indoor-cycling-game.md): strategy and design doc), I was responsible for product strategy, user research, and engineering management.&#x20;

### Success details

* SXSW Cannes Lion award winning experience
* Top 3 group fitness class at Equinox
* 95% bookings

### Misc. details about the project

* $70M+ budget for the project
* Tech stack is .NET, Node JS, Web3Js front end
* Each location runs a set of independent equipment:  Windows server, 40+ bikes requiring maintenance, projectors, screen, wireless technology streaming bike data

### Pursuit Pictures

![](https://4054631737-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FHoPMDjz858VuPCUcBMbw%2Fuploads%2FkpTMoLbjzKBn9QTZvU5K%2Fimage.png?alt=media\&token=fb816fc9-b43d-46d4-868c-f47f5b44df0a) ![](https://4054631737-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FHoPMDjz858VuPCUcBMbw%2Fuploads%2FUi4qdGbSZmKJd0Krurkn%2Fimage.png?alt=media\&token=c28c68c6-5ad0-4135-8897-87ffdebcc9cd) ![](https://4054631737-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FHoPMDjz858VuPCUcBMbw%2Fuploads%2FszIlPfJaNmhXGSS8tVX2%2Fimage.png?alt=media\&token=5151a47e-4e31-487a-98ab-421cc92ac0c3) ![](https://4054631737-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FHoPMDjz858VuPCUcBMbw%2Fuploads%2FNh9YW5vGsTVuUv1mHk5H%2Fimage.png?alt=media\&token=ea4a7891-35b6-4ece-8891-d7fa8a48459a) ![](https://4054631737-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FHoPMDjz858VuPCUcBMbw%2Fuploads%2FcSFLJ1CjYiNAON3P6au0%2Fimage.png?alt=media\&token=27606793-e972-4b0a-9d64-af700f12862f)

### Pursuit Sizzle Video&#x20;

{% embed url="<https://vimeo.com/207492328>" %}

### Technical Architecture

<figure><img src="https://4054631737-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FHoPMDjz858VuPCUcBMbw%2Fuploads%2Fu2mKueJ4wUmQjqb1sKW4%2Fcycling%20architecture.png?alt=media&amp;token=9412663c-1205-49ed-8322-f3a100a3cbd1" alt=""><figcaption></figcaption></figure>

![](https://4054631737-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FHoPMDjz858VuPCUcBMbw%2Fuploads%2FD3kQjcjBokzE5khWGu0J%2Fimage.png?alt=media\&token=9e03e84f-9670-4adf-9b8e-69baa1f6de8a)

### Support Dashboard

\[image goes here]

### Mobile App Screen shots

![](https://4054631737-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FHoPMDjz858VuPCUcBMbw%2Fuploads%2Fp1EbItBXVILFX9pd3a23%2Fcycling-web-1.jpg?alt=media\&token=0ad6b34c-770f-4c90-9953-6c30533d3a77) ![](https://4054631737-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FHoPMDjz858VuPCUcBMbw%2Fuploads%2FaLoxlkqXRxO9TL1WqVy1%2Fcycling-web-2.jpg?alt=media\&token=88532fc8-d0bc-43de-8f3e-dcb0ca7c9722) ![](https://4054631737-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FHoPMDjz858VuPCUcBMbw%2Fuploads%2FBYLVpk35j9xifvQbgGFt%2Fcycling-web-4.jpg?alt=media\&token=88d4d917-cb99-4600-82f5-6c829f5e684f)![](https://4054631737-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FHoPMDjz858VuPCUcBMbw%2Fuploads%2FWSaImwvRYXxuDaPEkMXF%2FCycling%20-%20second%20screen%201.PNG?alt=media\&token=a8691455-d438-400c-b48c-f691a14babdd)
