# What is the Pursuit?

### Description of Pursuit

Pursuit is an indoor cycling game. The experience takes a cycling group fitness class with 40+ bikes, adds a 20 foot screen and pits the players in free for all and team games. The game leverages over 500k records of bike data (streamed over the air to a local server) to fuel the gaming mechanics. It's a mix of gaming, IOT, and fitness in a 50 minute session. 

The experience won a SXSW Cannes award, and many others.  It has also been highlighted at the Apple Beverly Hills Fitness Mansion. 

The experience has been setup at over 70+ locations in the United States and Europe. 

The business goal was to create a differentiating cycling product to attract and retain members. 

### My role

* I'm a patent holder on the experience due to my significant contribution to the success of the product
* Product Manager owning user research, feature development, engineering management
* Coordinate and manage the roll out to all 70+ locations in the United States and Europe
* Support management to assure each class (they are like a live show with an instructor) ran smoothly everyday
* For version 2.0 ([Force: indoor cycling game](/pursuit-indoor-cycling-game/force-indoor-cycling-game.md): strategy and design doc), I was responsible for product strategy, user research, and engineering management. 

### Success details

* SXSW Cannes Lion award winning experience
* Top 3 group fitness class at Equinox
* 95% bookings

### Misc. details about the project

* $70M+ budget for the project
* Tech stack is .NET, Node JS, Web3Js front end
* Each location runs a set of independent equipment:  Windows server, 40+ bikes requiring maintenance, projectors, screen, wireless technology streaming bike data

### Pursuit Pictures

![](/files/lQ96FJPlsZiWZoPX4ITG) ![](/files/31fENcDvtZXFCOxv2ahY) ![](/files/uI6fmLLD3mG5rXPYrQDN) ![](/files/mW4LI2QXn4vhy3WwXx3a) ![](/files/3qRUgld0wE0FFO7frrmN)

### Pursuit Sizzle Video 

{% embed url="<https://vimeo.com/207492328>" %}

### Technical Architecture

<figure><img src="/files/no52terWoao4SsTnUOLI" alt=""><figcaption></figcaption></figure>

![](/files/T4r0nPrSCqE6rowQESFp)

### Support Dashboard

\[image goes here]

### Mobile App Screen shots

![](/files/Lz9D9RI0ZxJQps99Sd84) ![](/files/WFQYYGD2OOfAn0xMUiUA) ![](/files/UZ0b8suNZt1IOkoWbxDF)![](/files/eP5QiSsByngUXSCdAmI5)


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